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The B2C Star program will recognize and reward businesses and organizations that practice outstanding customer service, as evidenced by the following qualities: 

Respect:  We value the differences of every person and their right to participate without bias in the workplace, their communities, and this country.


Honesty: We tell the truth in all situations remembering professionalism and compassion.


Trust:  We trust in others and maintain our trust-worthiness so others will trust us in return.


Integrity:  We do what we say we will do—even when no one is watching—regardless of the cost.   


--National Customer Service Association

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